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Digital marketing is continually evolving. It seems like there’s a never-ending stream of new technologies and platforms available every month. Here are some straightforward, tried-and-true methods.

1. Social Profile and Posts

Your social media strategy is crucial to growing your email list. One of the caveats of using Instagram is the inability to include links in your posts. You can circumvent this hurdle by including your email signup link in your Instagram bio. When you create content, let your followers know the link is in your bio.

You can use similar tactics with other social media sites, like Facebook and Twitter. Incorporate A/B testing to figure out which platform gives you the most member signups. Most social media platforms give you the option to sponsor a post too, so you can pay to get it in front of more people.

2. Website and Checkouts

Your website is prime real estate to inform customers about products and service offerings. Adding a strong call to action on main menus, front page sliders, exit-intent popups, sticky footer bars, and checkout pages are great ways to acquire more members.

3. Short Videos

Videos are increasingly popular in email marketing campaigns. People love videos. They increase engagement with very little investment. Viewers also share content—92% of them indicate that they share videos they like. You can incorporate videos into your social media campaigns to boost member signups too.

With the right strategy and a solid approach to A/B testing, you can see significant growth in your member list while continuously improving your customer loyalty and engagement.



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